ForensicYour CRM records activity.
Ours reconstructs the truth.
Forensic timestamps every customer interaction, maps influence chains across 90-day enterprise cycles, and surfaces the buried signals that explain why deals die in silence.
340+
Revenue orgs audited
across 14 verticals
$2.1B
Pipeline reconstructed
evidence-grade attribution
94%
Influence accuracy
vs. 22% CRM baseline
48hrs
Deal death window
detected before it closes
Spoke 01 — The Lie
Your pipeline report is a confidence game.
Three CRM failures that silently corrupt every forecast you've ever trusted — and the forensic evidence that exposes each one.
Attribution Audit — Q4 Enterprise Cohort
What your CRM says vs. what actually closed the deal
Phantom Attribution
Last-touch logic assigns 100% credit to the email that happened to send before close. The 14 touches that built conviction? Invisible.
Zombie Pipeline
Deals that haven't moved in 47 days stay "Active" in your CRM because no one updated the stage. Your forecast is haunted.
Vanity Dashboards
Activity metrics — calls logged, emails sent, meetings booked — measure motion, not momentum. Your board sees velocity. They should see friction.
Spoke 02 — The Evidence
Twelve signals your CRM never captured.
Every customer interaction leaves a trace. Forensic reads them all — including the ones your CRM calls "unknown source."
Temporal Sequencing
Exact millisecond timestamps on every interaction. We reconstruct the causal chain, not the correlation cloud.
Dark Social Detection
Forwarded emails, Slack shares, LinkedIn DMs. The conversations that never enter your CRM.
Buying Committee Mapping
Track all 7.4 average stakeholders per enterprise deal. Not just the contact who replied.
Influence Chain Reconstruction
Who talked to whom, in what order, and which conversation shifted the probability curve.
Intent Signal Correlation
Cross-reference 3rd-party intent data with actual touchpoints to separate noise from signal.
Deal Velocity Forensics
Identify exactly where deals stall — the 48-hour window where 67% of enterprise deals die in silence.
Email Thread Analysis
Sentiment shifts inside forwarded chains
Content Engagement Depth
Time-on-page, scroll depth, return visits
Competitive Signal Detection
When a competitor enters the conversation
Champion Departure Alert
Internal job change detection before it kills the deal
Budget Cycle Correlation
Align deal timing to fiscal calendar signals
Board-Level Escalation Trace
Track when a deal rises to C-suite and why
Spoke 03 — The Reconstruction
The deal story your CRM never told.
A 43-day enterprise deal. Seven touchpoints your CRM recorded. Twelve it missed. Here's the reconstruction.
3 activities recorded · Attribution: Email Campaign (100%)
First organic search — "enterprise CRM attribution"
Blog post read: "Why Last-Touch Attribution Fails"
LinkedIn post shared internally to VP Sales
SDR cold email — ignored (CRM logs as "sent")
Champion forwarded report PDF to CFO
Demo booked — CRM attributes to last email
Closed Won — CRM credits email campaign 100%
Spoke 04 — The Verdict
Twelve dimensions. One conclusion.
A forensic audit of your current CRM's attribution capability against Forensic's evidence-grade intelligence layer.
Your CRM
Salesforce / HubSpot / Dynamics
Forensic
Evidence-grade intelligence
3.2x
More accurate forecasts
vs. last-touch CRM attribution
47%
Reduction in pipeline misses
enterprise deal cohort, 2025
19 days
Faster deal diagnosis
from close to root cause
$0
Rip-and-replace cost
Forensic layers over your CRM
Spoke 05 — The Switch
See what your CRM is hiding.
Three fields. A live forensic audit comparing your current platform against Forensic across twelve capability dimensions.
Live CRM Comparison Audit
No demo required. No sales call. Just evidence.
What the audit shows you
Attribution gap analysis
Side-by-side comparison across 12 capability dimensions
Dark social blind spot estimate
How many deals you've misattributed in the last 90 days
Forecast accuracy score
Your current CRM's confidence rating vs. evidence-grade baseline
Revenue at risk calculation
Dollar value of pipeline decisions made on phantom data
Forensic Audit Checklist
Not ready to compare? Self-diagnose your attribution gaps with our 47-point checklist. Email only.
340+
RevOps teams audited
$2.1B
Pipeline reconstructed
SOC 2
Type II certified
Built for the skeptics
You've whispered about this problem for years.
Revenue Operations
"I can't explain why our Q3 forecast was off by $4M. The data says we did everything right."
Forensic: Forensic reconstructs the influence chain across your 90-day cycle. The $4M is in the dark social signals your CRM called "unknown."
Sales Director
"My reps are logging activity but deals are dying. The CRM says we're on track. Something is lying."
Forensic: Forensic shows you the 48-hour silence window — when a champion stops forwarding your content internally. That's where deals die.
CFO / Board
"I'm being asked to approve 12 new headcount based on a pipeline report I don't trust."
Forensic: Forensic gives you a board-ready forecast confidence score with evidence-grade attribution. Sign off with proof, not faith.